8 Simple Steps to Tag Products on Pinterest

In the vast digital landscape, Pinterest stands out as a visual powerhouse, where inspiration and discovery thrive. One of the key elements that drives engagement and drives sales on Pinterest is the ability to tag products in your Pins. By leveraging this feature, you can seamlessly connect your Pinterest presence with your e-commerce store, allowing users to explore, learn about, and ultimately purchase your products with just a few clicks.

Tagging products on Pinterest is not just a technicality; it’s an art of enhancing user experience and driving conversions. When you tag a product, you’re not simply adding a link; you’re creating a bridge between inspiration and action. It allows users to instantly access detailed product information, discover related products, and make informed purchasing decisions. The result? Increased engagement, higher conversion rates, and a seamless shopping experience for your customers.

The Power of Product Pins

Product Pins are an incredibly effective way to drive traffic to your website and increase sales. Here’s why:

**They’re shoppable.** Users can click directly on Product Pins to purchase the items they see. This makes it easy for them to discover and buy products without having to leave Pinterest.
**They’re visually appealing.** Product Pins are large and visually appealing, which makes them more likely to catch users’ attention and encourage them to click.
**They’re targeted.** You can target your Product Pins to specific audiences based on their interests, demographics, and behavior. This ensures that your pins are reaching people who are most likely to be interested in your products.
**They’re trackable.** You can track the performance of your Product Pins to see how many people are clicking on them, visiting your website, and making purchases. This information can help you optimize your pins for better results.


Benefit	Details
Shoppable	Users can click directly on Product Pins to purchase the items they see.
Visually appealing	Large and visually appealing pins that catch users’ attention.
Targeted	Reach people who are most likely to be interested in your products.
Trackable	Monitor performance to optimize pins for better results.

Identifying Eligible Products

Not all products on Pinterest are eligible for tagging. To be eligible, a product must:

Be physically available for purchase. Digital goods and services are not eligible.
Have a valid product ID or link to the product detail page on the merchant’s website.
Be sold by a merchant that has a valid business account on Pinterest.
Be in compliance with Pinterest’s commerce policies.

Manually Tagging Products If You Can’t Use Automated Tools

If you are unable to use automated tools, you can also manually tag products on Pinterest. To do this, you will need to:

Upload a high-quality image of the product to Pinterest.
In the product’s description, include the product name, price, and a link to the product detail page on the merchant’s website.
Use the “Product” tag type when creating your Pin.
In the “Product Details” section, fill in the product name, price, and link to the product detail page.
Submit your Pin for review.


Automatic Tagging	Manual Tagging
– Use Pinterest’s automated tagging tools to tag products in bulk.	– Upload a high-quality image of the product to Pinterest.
– Requires the use of Pinterest’s Business Catalog.	– Include the product name, price, and a link to the product detail page in the product’s description.
– Requires a valid product ID or link to the product detail page on the merchant’s website.	– Use the “Product” tag type when creating your Pin.
	– Fill in the product name, price, and link to the product detail page in the “Product Details” section.
	– Submit your Pin for review.

Gathering High-Quality Images

1. Source Original Images

To tag products effectively, it’s crucial to have clear, high-quality images that showcase the items in detail. The first step is to source original images from the manufacturer, retailer, or your own photography. Ensure you’re using crystal-clear, in-focus photos that capture various angles and perspectives of the product. Avoid using stock or generic images that lack authenticity and specificity.

2. Optimize Image Size and Format

Pinterest recommends using images with a vertical aspect ratio (2:3 or 1:2) to maximize visibility in its feed. The ideal image resolution is between 1000 x 1500 and 600 x 900 pixels. Smaller images may result in blurriness, while larger ones can slow down loading times. As for image format, JPEG is generally preferred for its smaller file size, while PNG is suitable for images with transparent backgrounds.

3. Enhance Image Quality

Beyond sourcing and optimizing the images, there are additional steps you can take to enhance their quality and make them more captivating:

Adjust Exposure and Contrast: Ensure the images are well-lit and have optimal contrast to clearly showcase the product’s features.
Remove Backgrounds: Use image editing software to remove any distracting backgrounds and create a clean, polished look.
Enhance Colors: Adjust the saturation and vibrancy of the images to make the colors more vibrant and appealing.
Add Watermarks: Consider adding subtle watermarks to your images to protect your intellectual property and promote your brand.
Use Alt Text: Provide meaningful alternative text to describe the images for accessibility and improved search rankings.

Creating Compelling Descriptions

Effective product descriptions on Pinterest serve two critical purposes: they provide valuable information about your products and entice viewers to engage with your pins. Here are some tips for creating compelling descriptions that will capture attention and drive conversions:

1. Focus on Keywords

Include relevant keywords that accurately describe your products. This will help Pinterest’s algorithm categorize your pins and make them discoverable by users searching for related topics.

2. Highlight Unique Features and Benefits

Emphasize the unique selling points and benefits of your products. What sets them apart from your competitors? What problems do they solve for customers? Highlight these key points to grab attention and persuade viewers.

3. Use Clear and Concise Language

Keep your descriptions concise and easy to read. Avoid using technical jargon or overly flowery language. Use simple, straightforward language that conveys the most important information while keeping viewers engaged.

4. Leverage Psychological Triggers

Incorporate psychological triggers into your descriptions to evoke emotions and influence viewer behavior. Here are some effective triggers to consider:

Trigger	Effect
Urgency	Creates a sense of scarcity and encourages immediate action.
Exclusivity	Makes viewers feel special by offering limited-time deals or exclusive content.
Curiosity	Sparks interest and encourages viewers to learn more about your products.
Social proof	Builds credibility by showcasing positive reviews or testimonials from satisfied customers.
Fear of missing out (FOMO)	Motivates viewers to act quickly to avoid missing out on a valuable opportunity.

Optimizing Pin Titles for Discoverability

Crafting compelling Pin titles is crucial for enhancing the visibility and engagement of your products on Pinterest. Here are some tips to optimize your titles for increased discoverability:

1. Include Relevant Keywords

Research relevant keywords that your target audience is likely to search for. Incorporate these keywords into your titles, ensuring they accurately describe the product and its features.

2. Keep it Concise and Clear

Pin titles have a character limit, so it’s essential to convey your message succinctly. Use clear and concise language that highlights the product’s key benefits and value proposition.

3. Use Action Verbs and Strong Adjectives

Incorporate strong action verbs and descriptive adjectives to make your titles more engaging and attention-grabbing. These elements create a sense of urgency and emphasize the product’s unique qualities.

4. Consider the Call to Action

Your Pin titles should encourage viewers to take the desired action, whether it’s visiting your website, learning more about the product, or making a purchase. Include a clear call to action that aligns with your marketing goals.

5. Leverage Data and Analytics

Use Pinterest analytics to track the performance of your Pins and identify which titles resonate most with your audience. Experiment with different titles and monitor the data to continuously optimize your strategy and maximize your reach.

Example Title	Improved Title
“Women’s Top”	“Discover the Perfect Summer Top: Flowy, Comfortable, and Stylish”
“Home Decor”	“Transform Your Space: Elegant Home Decor to Elevate Your Style”

Adding Product Prices and Availability

To add prices and availability information to your tagged products, follow these steps:

1. Enable Product Metadata

In the Merchant Center account associated with your Pinterest Business account, click “Settings” and toggle on “Product Metadata.”

2. Create a Product Feed

Upload a product feed to your Merchant Center account that includes price and availability information. The feed should use the following attributes:

Attribute
price
availability

3. Set Up Pinterest Tagging

Add the Pinterest tag to your website. In the tag setup wizard, select “Product Pins with Prices” and follow the instructions provided by Pinterest.

4. Verify Your Products

After setting up tagging, verify that your products are displaying correctly on Pinterest. Click on the “Product Pins” tab in Pinterest Business Manager and check for any errors or warnings.

5. Use Price Extensions

Consider using Pinterest’s Price Extensions to prominently display product prices on your Pins. These extensions can be added manually or through automated rules.

6. Monitor and Optimize

Regularly monitor the performance of your tagged products. Use Pinterest Analytics to track metrics such as Pin impressions, clicks, and sales. Experiment with different pricing and availability options to optimize conversion rates.

Using Keywords for Increased Visibility

Incorporating targeted keywords into your product tags is crucial for enhancing their visibility on Pinterest. Here’s a detailed guide to optimize your tags using keywords:

1. Identify Relevant Keywords

Conduct keyword research to identify terms your potential audience may use to find your products. Utilize tools like Google Keyword Planner or Pinterest Trends to uncover relevant phrases.

2. Use Descriptive Keywords

Avoid vague or generic tags. Instead, choose specific, descriptive keywords that accurately represent your products’ attributes and characteristics.

3. Include Long-Tail Keywords

Target specific, niche-focused keywords (long-tail keywords) to narrow your reach and improve your visibility among highly relevant searches.

4. Use Synonyms and Variations

Explore synonyms and keyword variations to capture a wider audience. For example, instead of “shoes,” consider using “footwear,” “sneakers,” or “athletic shoes.”

5. Consider Emojis

Incorporate relevant emojis into your tags to enhance their visual appeal and make them more discoverable.

6. Avoid Keyword Stuffing

Avoid overusing keywords in your tags. Pinterest may penalize accounts for keyword stuffing and reduce the visibility of your products.

7. Use a Keyword Inventory

Create a list of relevant keywords and categorize them by product or category. This will help you ensure consistency and avoid duplicating tags across different products.

Product Category	Relevant Keywords
Women’s Clothing	Tops, Dresses, Skirts, Jeans, Accessories
Home Decor	Furniture, Lighting, Textiles, Art, DIY
Food and Beverages	Recipes, Ingredients, Meal Ideas, Drinks, Cookware

Strategies for Pinning Frequency

Maintaining a consistent pinning schedule is crucial for successful Pinterest marketing. Here are several strategies to consider:

1. Establish a Regular Posting Cadence

Determine an optimal posting frequency that aligns with your goals, audience engagement, and available resources.

2. Use Pin Scheduling Tools

Utilize scheduling tools to automate your posting process and ensure a consistent presence on Pinterest.

3. Experiment with Different Pinning Times

Test various times throughout the day to identify when your audience is most likely to engage with your pins.

4. Pin According to Seasonality

Adjust your pinning frequency based on seasonal trends and relevant events to increase visibility.

5. Track Your Performance

Monitor your Pinterest analytics to assess the impact of your pinning frequency on metrics such as reach, engagement, and conversions.

6. Repin Your Content

Repurpose your pins to extend their reach and increase their visibility on the platform.

7. Collaborate with Others

Collaborate with other users or brands to cross-promote content and tap into larger audiences.

8. Diversify Your Pinning Content

Create a mix of pin types, such as images, videos, infographics, and Rich Pins, to cater to the preferences of your target audience. Include a variety of images, videos, and infographics to cater to the preferences of your target audience. Experiment with different pin formats, such as Rich Pins, to enhance engagement and provide additional information to pinners. Consider creating boards that are dedicated to specific topics, interests, or product categories to organize your content and make it easier for users to discover relevant pins. Utilize “Smart Feed” settings to personalize your users’ experience by displaying pins that are most relevant to their interests. Participate in group boards to collaborate with other users and gain exposure to new audiences. Regularly monitor your Pinterest analytics to track the performance of your pins and adjust your strategy accordingly.

Analytics to Monitor Success

Tracking your progress is crucial to optimize your Pinterest marketing strategy. Pinterest provides robust analytics tools that allow you to monitor the performance of your product pins.

9. Track Pin Clicks and Landing Page Views

Analyze the number of clicks your product pins receive and the subsequent landing page views. This data indicates how many users are actually engaging with your pins and visiting your website.

Metric	Indicates
Pin Clicks	Number of times users clicked on your product pin
Landing Page Views	Number of times users visited your website after clicking on your product pin

By monitoring these metrics, you can identify which pins are driving the most traffic and adjust your strategy accordingly.

Advanced Tagging Tips

1. Use Relevant Keywords

Incorporate keywords and phrases that potential customers might use when searching for your products. Use keywords in product titles, descriptions, and tag fields.

2. Optimize Product Descriptions

Create detailed, keyword-rich descriptions that highlight the unique features and benefits of your products. Include dimensions, materials, usage instructions, and any other relevant information.

3. Categorize Your Products

Place your products into relevant categories and subcategories to make them easily discoverable. Use consistent and specific categories to help users find exactly what they’re looking for.

4. Utilize Product Attributes

Add specific attributes to your products, such as size, color, material, or style. This allows users to narrow down their search and find products that meet their exact requirements.

5. Leverage Rich Pins

Enable Rich Pins to display additional information about your products, such as pricing, availability, and product reviews. This provides users with more comprehensive information and makes them more likely to make a purchase.

6. Use Promoted Pins

Promote your pins to reach a wider audience and increase product visibility. Target your ads to specific demographics, interests, and keywords to maximize your ROI.

7. Create Shoppable Pins

Turn your pins into interactive storefronts by linking them to your website. Users can purchase products directly from Pinterest, making it easier and more convenient for them to complete their transactions.

8. Track Your Results

Use Pinterest Analytics to monitor the performance of your tagged products. Track metrics like impressions, clicks, and conversions to identify what’s working and optimize your strategy accordingly.

9. Experiment with Tagging Strategies

Don’t be afraid to experiment with different tagging strategies. Test variations in keywords, product descriptions, categories, and attributes to determine what works best for your niche and target audience.

10. Leverage Pinterest Trends

Stay up-to-date with the latest Pinterest trends and incorporate them into your tagging strategy. Use popular keywords, seasonal themes, and trending visuals to increase product discoverability and engagement.

How To Tag Products On Pinterest

Tagging products on Pinterest is a great way to increase your visibility and reach, and drive traffic to your website. Here are the steps on how to tag products on Pinterest:

Upload a product image to Pinterest.
Click on the “Edit” button.
Click on the “Tag products” button.
Select the product(s) you want to tag.
Click on the “Add tag” button.

Your product will now be tagged and will appear in search results for that product.