5 Quick Ways to Find Your Facebook Pixel ID

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If you’re looking to track your website’s performance and target your ads more effectively, then you’ll need to install a Facebook pixel. A Facebook pixel is a piece of code that you add to your website’s header. It allows you to track conversions, such as purchases, sign-ups, and page views. You can also use a Facebook pixel to create custom audiences for your ads. In this article, we’ll show you how to find your Facebook pixel ID.

Once you have your Facebook pixel ID, you can add it to your website’s header. To do this, you’ll need to edit your website’s HTML code. If you’re not comfortable doing this, you can ask your web developer for help. Once your Facebook pixel is installed, you’ll be able to start tracking your website’s performance and targeting your ads more effectively.

There are a few different ways to find your Facebook pixel ID. One way is to go to the Facebook Pixel Helper browser extension. This extension will show you all of the Facebook pixels that are installed on your website. Another way to find your Facebook pixel ID is to go to the Events Manager in your Facebook Ads account. In the Events Manager, you’ll see a list of all of your Facebook pixels. Click on the pixel that you want to find the ID for. The pixel ID will be displayed in the top right corner of the page.

Locating Your Pixel ID Through the Facebook Pixel Helper

The Facebook Pixel Helper is a browser extension that provides a wealth of information about Facebook pixels and events on a specified web page. It can be a valuable tool for debugging pixel implementation and verifying that events are firing correctly.

To use the Pixel Helper, install the extension on your preferred browser (e.g., Chrome, Firefox). Once installed, navigate to the web page where your Facebook pixel is implemented. Click on the Pixel Helper extension icon in your browser toolbar.

The Pixel Helper will display a pop-up with detailed information about the pixel and events on the page. The “Pixel ID” tab provides the following data:

  • Pixel ID: The unique identifier for your Facebook pixel.
  • Pixel Name: The custom name you assigned to the pixel.
  • Pixel Status: Indicates if the pixel is active or inactive.
  • Events: A list of events that have fired on the page, including the event name, URL, and timestamp.
  • Data Layer: The data layer variable that contains the pixel event data.
  • Additional Information: Technical details about the pixel, such as the pixel version and GDPR compliance status.
Pixel ID Pixel Name Pixel Status Events Data Layer
123456789 My Pixel Active ViewContent, AddToCart, Purchase pixel_data

Identifying Your Pixel ID Within Facebook’s Events Manager

Within Facebook’s Events Manager, you can retrieve your Pixel ID in a matter of moments using these detailed steps:

1. Access Events Manager

Begin by accessing your Facebook Events Manager. Navigate to the upper-right corner of your Facebook homepage and click on the nine squares icon representing your account’s menu. From the drop-down menu that appears, select “Events Manager.”

2. Determine Your Pixel ID

Inside Events Manager, you’ll find a sidebar on the left. Under “Data Sources,” locate and click on “Pixels.” This will display a list of your existing Pixels.

Locate the Pixel for which you wish to obtain the ID. Hover your mouse cursor over its corresponding row in the table. A small downward arrow will emerge on the right-hand side. Click the arrow and choose "View Pixel."

On the Pixel Details page that loads, you’ll see a section labeled "Pixel ID." The numeric identifier displayed within this field represents your Pixel ID.

Pixel Information

Feature Value
Event Manager Location Data Sources > Pixels
Pixel ID Location Pixel Details Page > Pixel ID Section
Format Numeric Identifier e.g., 123456789

3. Copy Your Pixel ID

With your Pixel ID in sight, you can copy it for use elsewhere. Click on the copy icon located beside the Pixel ID. The Pixel ID will now be stored in your device’s clipboard, ready to be pasted into the desired location.

Retrieving Your Pixel ID from the Meta Pixel Settings

To retrieve your Facebook Pixel ID from the Meta Pixel Settings:

  1. Go to the Meta Pixel Settings page: https://www.facebook.com/pixel-setup/
  2. Select the pixel you want to find the ID for.

  3. In the “Pixel ID” section, you will find your pixel’s ID. It will be a 15-16 digit number, such as “1234567890”.

    Pixel Name Pixel ID
    My Pixel 123456789012345

    To copy your pixel ID, click the “Copy” button. You can then paste it into a document or spreadsheet for safekeeping.

    Understanding the Pixel ID Structure

    Pixel vs. Pixel ID

    A pixel is a small piece of code that you add to your website to track visitors’ activity. A pixel ID is a unique identifier associated with your pixel. It allows you to manage and access data collected by your pixel.

    Format of a Pixel ID

    A pixel ID consists of 15-16 digits, including dashes:

    Format Example
    15-digit 123456789012345
    16-digit 123456789012345-01

    The dashes are optional and serve to improve readability. You can use either format when referring to your pixel ID.

    Locating Your Pixel ID on Your Website

    To find your pixel ID, you can check the pixel code on your website. Look for a line that starts with “fbq(‘init’,”. The number after “init” is your pixel ID.

    Finding Your Pixel ID in Facebook Events Manager

    1. Go to Facebook Events Manager.
    2. Click “Data Sources” in the left-hand menu.
    3. Select “Pixels” from the dropdown menu.
    4. Click the name of the pixel you want to find the ID for.
    5. Your pixel ID will be displayed in the “Pixel ID” field.

    Finding Your Pixel ID in the Pixel Code

    To find your pixel ID in the pixel code, follow these steps:

    1. Copy Your Pixel Code

    Navigate to “Pixels” in your Facebook Ads Manager account. Select the pixel for which you want to find the ID. Click “Actions” and select “Copy Code Snippet”.

    2. Find the Pixel ID in the Code

    Within the copied code snippet, look for a line that starts with “id:”. The number immediately after “id:” is your pixel ID.

    3. If You Have Multiple Pixels

    If you have multiple pixels, you may see multiple “id:” lines in the code snippet. Note the pixel ID for the specific pixel you are working with.

    4. Using a Browser Extension

    You can also use a browser extension like Pixel Helper to find your pixel ID. Install the extension and visit your website. The extension will display the pixel ID for each active pixel on the page.

    5. Find Your Pixel ID in Different Code Snippets

    Depending on how you implemented your pixel, it may be present in different code snippets. Here’s a table summarizing the locations:

    Code Snippet Pixel ID Location
    Header Within the <script> tag, look for fbq('init', '[pixel ID]')
    Body Within the <noscript> tag, look for <img height="1" width="1" src="https://www.facebook.com/tr?id=[pixel ID]" alt="">
    Server-Side Code In the code where you’ve implemented the pixel, look for pixel_id: '[pixel ID]'

    Accessing Your Pixel ID via the Facebook Page’s Insights

    Another straightforward method of identifying your Facebook Pixel ID is through your Facebook Page’s Insights section. Follow these steps to access your Pixel ID via Insights:

    1. Navigate to Your Facebook Page’s Insights

    Log into your Facebook account and navigate to the Page you wish to retrieve the Pixel ID for. Once on the Page, click on “Insights” located in the left-hand navigation menu.

    2. Access the Pixel Section

    Within the Insights dashboard, locate and click on the “Pixels” section typically found under the “Measure & Report” tab. This section will provide an overview of the pixels associated with your Page.

    3. Identify Your Pixel ID

    Locate the pixel you want to find the ID for and click on its name. The Pixel Details page will be displayed, containing information about the pixel, including its ID.

    4. Copy Your Pixel ID

    Click on the “Copy Pixel ID” button to copy the unique identifier to your clipboard. This Pixel ID can now be used for various purposes, such as installing the pixel on your website or tracking specific actions within your page.

    Here’s a table summarizing the steps to access your Pixel ID via Facebook Page’s Insights:

    Step Action
    1 Navigate to your Facebook Page’s Insights
    2 Access the “Pixels” section
    3 Identify your Pixel ID
    4 Copy your Pixel ID

    Utilizing Facebook’s Pixel Code Snippet

    To locate your Facebook pixel ID within the pixel code snippet, meticulously adhere to the following steps:

    1. Navigate to the Pixel Code Snippet: Access the pixel code snippet by opening the Facebook Pixel Tool and selecting the ‘Install Code’ tab.

    2. Identify the ‘Pixel ID’ Attribute: Within the code snippet, search for the attribute ‘data-id’ or ‘fbq(“init”, “pixel_id”)’. The value specified in this attribute represents your Facebook pixel ID.

    3. Note the Pixel ID: Make a note of the pixel ID, as it will be necessary for subsequent steps.

    4. Implement the Snippet on Your Website: Carefully place the pixel code snippet on your website to track user actions and conversions.

    5. Verify Pixel Implementation: Utilize the Facebook Pixel Helper browser extension to confirm that your pixel is properly installed and functioning as intended.

    6. Track Pixel Events: Set up pixel events to monitor specific actions or conversions on your website, such as page views, purchases, and button clicks.

    7. Analyze Data and Optimize Campaigns: Utilize Facebook’s analytics dashboard to analyze pixel data, gain insights into user behavior, and optimize your marketing campaigns accordingly.

    Facebook Pixel Code Snippet 
          <script>
      !function(f,b,e,v,n,t,s)
      {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
      n.callMethod.apply(n,arguments):n.queue.push(arguments)};
      if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
      n.queue=[];t=b.createElement(e);t.async=!0;
      t.src=v;s=b.getElementsByTagName(e)[0];
      s.parentNode.insertBefore(t,s)}
      (window, document,'script',
      'https://connect.facebook.net/en_US/fbevents.js');
      fbq('init', 'pixel_id');
      fbq('track', 'PageView');
      </script>

    Inspecting the Source Code of Your Website

    This method involves manually searching for the Pixel ID within the HTML source code of your website. Here are the detailed steps to follow:

    1. Open the Web Inspector

    Press “Ctrl + Shift + I” (Windows/Linux) or “Command + Option + I” (Mac) to open the developer tools console.

    2. Click on the “Elements” Tab

    This will display the HTML code for the current web page.

    3. Search for “fbq”

    Use the search bar within the inspector to search for “fbq”. This is a common identifier for Facebook Pixel code.

    4. Locate the First Instance of “fbq(‘init’, ‘PIXEL_ID’)

    The Pixel ID is typically found within the codeblock that begins with “fbq(‘init’, ‘PIXEL_ID’)”.

    5. Check for Multiple Pixels

    If there are multiple Pixel codes installed, each one will have its own unique ID. Repeat steps 3-4 to find all IDs.

    6. Copy the Pixel ID

    Highlight and copy the Pixel ID from the source code.

    7. Check the Value Accuracy

    To ensure accuracy, double-check the Pixel ID by navigating to the Facebook Events Manager and comparing it with the Pixel ID listed there.

    8. Additional Tips

    • Use a search tool like “Find in Page” provided by the web browser.
    • Enable the “Pretty Print” option in the developer tools to format the code for easier readability.
    • If you encounter any difficulties, consider using a browser extension or plugin that simplifies the process of finding the Pixel ID.
    Method Steps
    Inspecting the Source Code of Your Website
  4. Open the Web Inspector.
  5. Click on the “Elements” Tab.
  6. Search for “fbq”.
  7. Locate the first instance of “fbq(‘init’, ‘PIXEL_ID’)”.
  8. Check for multiple Pixels.
  9. Copy the Pixel ID.
    		10.

    Obtaining Your Pixel ID from a Third-Party Plugin or Integration

    If you’ve installed the Facebook pixel through a third-party plugin or integration, the process of retrieving your pixel ID will vary depending on the specific tool you’ve used. Here are some general steps to guide you:

    1. Identify the Plugin or Integration: Determine which third-party plugin or integration you’ve used to implement the Facebook pixel.

    2. Check Plugin Settings: Open the settings or configuration page for the plugin or integration. Look for a section or option related to the Facebook pixel.

    3. Find Pixel Information: Within the plugin or integration settings, typically, you’ll find a field or setting that displays your Facebook pixel ID. It may be labeled as “Pixel ID,” “Tracking ID,” or something similar.

    4. Copy or Note Pixel ID: Once you’ve located your pixel ID, copy it or make a note of it for future reference.

    If you encounter any difficulties locating your pixel ID through a third-party plugin or integration, refer to the documentation or support provided by the plugin developer. Additionally, you may find the following table helpful in identifying the location of your pixel ID for commonly used plugins and integrations:

    Plugin/Integration Pixel ID Location
    Google Tag Manager Container > Variables > User-Defined Variables
    WordPress Pixel Caffeine Plugin Settings > Pixel Caffeine > Pixel IDs
    Shopify Online Store > Preferences > Facebook
    WooCommerce Extensions > Installed Plugins > Facebook for WooCommerce > Settings > Tracking
    HubSpot Marketing > Integrations > Facebook Ads > Pixel

    Contacting Facebook Support for Assistance

    When all else fails, you can always contact Facebook support for assistance. Here’s how:

    1. Go to the Facebook Help Center: https://www.facebook.com/help/contact/189260276495948
    2. Select “Pixels” from the drop-down menu.
    3. Describe your issue clearly, including your Pixel ID if you have it.
    4. Provide any relevant screenshots or logs.
    5. Click “Submit.”

    Facebook support may take a few hours or days to respond, depending on the complexity of your issue. Be patient and provide as much detail as possible to expedite the process.

    Here’s a table summarizing the steps involved in contacting Facebook support:

    Step Action
    1 Visit the Facebook Help Center
    2 Select “Pixels” from the drop-down menu
    3 Describe your issue and provide relevant information
    4 Click “Submit”

    Remember to be clear and concise in your communication with Facebook support. The more detail you provide, the faster they will be able to resolve your issue.

    How to Find Facebook Pixel ID

    Finding your Facebook Pixel ID is a simple process that can be done in a few steps:

    1. Log in to your Facebook Ads Manager account.
    2. Click on the menu icon in the top left corner of the screen.
    3. Select “Events Manager” from the menu.
    4. Click on the “Pixels” tab.
    5. Your Pixel ID will be listed in the “Pixel ID” column.

    Once you have found your Facebook Pixel ID, you can use it to add the pixel to your website or app. This will allow you to track website visitors and measure the effectiveness of your Facebook ads.

    People Also Ask

    How do I find my Facebook Pixel ID without Ads Manager?

    You can find your Facebook Pixel ID without Ads Manager by using the Facebook Pixel Helper extension for Chrome or Firefox. Once the extension is installed, you can go to your website and click on the Pixel Helper icon in your browser toolbar. The Pixel Helper will show you a list of all the pixels installed on your website, including your Facebook Pixel ID.

    Where is my Facebook Pixel ID located?

    Your Facebook Pixel ID is located in the “Pixels” tab of the Events Manager in Ads Manager. You can also find your Pixel ID by using the Facebook Pixel Helper extension for Chrome or Firefox.

    How do I create a new Facebook Pixel?

    To create a new Facebook Pixel, you can go to the “Pixels” tab of the Events Manager in Ads Manager and click on the “Create Pixel” button. You will need to enter a name for your pixel and select the type of pixel you want to create. Once you have created a pixel, you can add it to your website or app to start tracking website visitors and measuring the effectiveness of your Facebook ads.