The Budweiser Super Bowl commercial has become an iconic part of American culture, and this year’s ad was one of the most heartwarming and memorable yet. The commercial, titled “Lost Dog,” follows the story of a lost dog who is reunited with his owner after a long and harrowing journey. The ad is a powerful reminder of the unbreakable bond between humans and their pets, and it’s sure to resonate with viewers of all ages.
The commercial begins with a shot of a young boy and his dog playing in the park. The dog, a golden retriever named Buddy, is full of energy and loves to play fetch. However, one day, Buddy gets distracted and runs off into the woods. The boy searches for his beloved pet for hours, but he can’t find him. As darkness falls, the boy gives up hope and goes home, heartbroken.
Meanwhile, Buddy is lost and alone in the woods. He’s scared and hungry, and he doesn’t know how to find his way home. Buddy wanders for days, eating whatever he can find and sleeping wherever he can. Finally, one day, he stumbles upon a road and starts to follow it. After a while, he sees a familiar sight: his owner’s house. Buddy runs as fast as he can, and the boy is overjoyed to see his dog again. The two embrace, and Buddy is finally home.
The Evolution of Iconic Super Bowl Advertising
2. Budweiser’s Clydesdale Legacy
Budweiser’s Super Bowl commercials featuring the iconic Clydesdale horses have become synonymous with the event. The tradition began in 1985 with the “Brotherhood of the Bud” commercial, which depicted the horses pulling a wagon through a snowy town on Christmas Eve. Over the years, Budweiser has continued to create memorable Clydesdale ads, including the heartwarming “Black Crown” (1996), the action-packed “Steakhouse Reunion” (2002), and the cinematic “Dream Big” (2013). These commercials have not only promoted Budweiser’s brand but have also become cultural touchstones, representing themes of tradition, friendship, and the American spirit.
| Commercial | Year | Description |
|---|---|---|
| “Brotherhood of the Bud” | 1985 | Clydesdales pull a wagon through a snowy town on Christmas Eve. |
| “Black Crown” | 1996 | A young Clydesdale earns its “black crown” by pulling a wagon through a thunderstorm. |
| “Steakhouse Reunion” | 2002 | Clydesdales reunite with their former owner at a steakhouse. |
| “Dream Big” | 2013 | A montage of Clydesdales performing various feats, set to the song “Dream Big” by Ryan Tedder. |
| Commercial | Year Aired | Description |
|---|---|---|
| Whassup? | 1999 | A group of friends use the phrase “Whassup?” to greet each other in humorous scenarios. |
| Lost Dog | 2015 | A dog travels around the country searching for its owner, evoking nostalgia for lost pets. |
| Clydesdales and Frogs | 2013 | A group of frogs sing “Budweiser” to a team of Clydesdales, creating a humorous and memorable moment. |
| Year | Ad | Social Issue |
|---|---|---|
| 2017 | Born the Hard Way | Diversity and inclusion |
| 2016 | Give a Damn | Responsible drinking |
| 2019 | Stand Together | Gun violence |
| 2018 | Hometown Heroes | Support for first responders |
| 2020 | Whassup | Animal welfare |
Emphasizing Environmental Sustainability
In recent years, Budweiser has also begun to address environmental sustainability in its Super Bowl commercials. The 2023 ad “Six Degrees of Bud” featured celebrities and everyday people who shared their stories of how they are making a difference in the fight against climate change. The ad encouraged viewers to take action to protect the planet.
The Future of Super Bowl Advertising
The Super Bowl is one of the most watched events on television, and advertisers are willing to pay top dollar to get their commercials in front of a large audience. In recent years, we’ve seen a trend towards more creative and innovative Super Bowl commercials. This trend is likely to continue in the future, as advertisers look for ways to stand out from the crowd and make a lasting impression on viewers.
Here are some of the key trends that we’re likely to see in Super Bowl advertising:
More focus on storytelling
Super Bowl commercials are no longer just about selling products. They’re also about telling stories that connect with viewers on an emotional level. This trend is likely to continue in the future, as advertisers realize that viewers are more likely to remember and share commercials that have a story to tell.
Greater use of humor
Humor is a powerful way to connect with viewers, and we’re likely to see more of it in Super Bowl commercials in the future. Advertisers know that humor can help them grab viewers’ attention and make their commercials more memorable.
More celebrity cameos
Celebrity cameos are a great way to add star power to a Super Bowl commercial. In the future, we’re likely to see more and more celebrities making appearances in Super Bowl commercials.
Greater use of technology
Technology is playing an increasingly important role in Super Bowl advertising. We’re likely to see more commercials that use augmented reality, virtual reality, and other cutting-edge technologies in the future.
More focus on diversity and inclusion
Super Bowl commercials are increasingly reflecting the diversity of the American population. We’re seeing more commercials that feature people of color, women, and LGBTQ people. This trend is likely to continue in the future, as advertisers realize that it’s important to represent all viewers in their commercials.
More interactive commercials
Super Bowl commercials are becoming more interactive. We’re seeing more commercials that allow viewers to scan QR codes, visit websites, and play games. This trend is likely to continue in the future, as advertisers look for ways to engage viewers and make their commercials more memorable.
Greater use of social media
Social media is playing an increasingly important role in Super Bowl advertising. Advertisers are using social media to promote their commercials, generate buzz, and track viewer engagement. This trend is likely to continue in the future, as social media becomes an even more important part of our lives.
More branded content
Branded content is content that is created by a brand but does not explicitly promote a product or service. This type of content is becoming increasingly popular in Super Bowl advertising. Advertisers are using branded content to tell stories, connect with viewers, and build relationships with potential customers.
Greater use of experiential marketing
Experiential marketing is a form of marketing that creates immersive and engaging experiences for consumers. This type of marketing is becoming increasingly popular in Super Bowl advertising. Advertisers are using experiential marketing to create buzz, generate leads, and build relationships with potential customers.
More focus on data and analytics
Advertisers are increasingly using data and analytics to track the performance of their Super Bowl commercials. This information is helping advertisers to understand what works and what doesn’t, and to make better decisions about their future advertising campaigns.
| Year | Average Cost of a 30-Second Super Bowl Commercial |
|---|---|
| 2023 | $7 million |
| 2022 | $6.5 million |
| 2021 | $5.6 million |
| 2020 | $5.3 million |
| 2019 | $5.1 million |
The Best Super Bowl Budweiser Commercial
Budweiser has a long history of creating memorable Super Bowl commercials, and their 2023 spot is no exception. The ad, titled “Six Degrees of Budweiser,” is a heartwarming story about how a single act of kindness can have a ripple effect on the world. The commercial features a diverse cast of characters, including a bartender, a construction worker, a teacher, and a doctor, all of whom are connected by a single bottle of Budweiser. The ad is beautifully shot and emotionally resonant, and it perfectly captures the spirit of the Super Bowl. It’s a reminder that we’re all connected to each other, and that even the smallest of actions can make a big difference.
People Also Ask
What is the message of the Budweiser Super Bowl commercial?
The message of the Budweiser Super Bowl commercial is that a single act of kindness can have a ripple effect on the world.
Who stars in the Budweiser Super Bowl commercial?
The Budweiser Super Bowl commercial stars a diverse cast of characters, including a bartender, a construction worker, a teacher, and a doctor.
When did the Budweiser Super Bowl commercial air?
The Budweiser Super Bowl commercial aired during the 2023 Super Bowl.
