3 Easy Ways to Identify Who Unfollowed Your LinkedIn Company Profile

How to See Who Unfollowed Your Company’s LinkedIn Profile

LinkedIn is a powerful tool for businesses to connect with potential customers, partners, and employees. However, it can be frustrating to see your follower count dwindle without knowing who is unfollowing you. Fortunately, there are a few ways to track who has unfollowed your company’s LinkedIn profile.

One way to see who has unfollowed your company is to use a third-party tool. There are a number of different tools available, both free and paid. Some of the most popular tools include LinkedIn Follower Tracker, Unfollow Spy, and Unfollower. These tools will typically allow you to see a list of all the people who have unfollowed your company in a given period of time. Once you have this information, you can then reach out to these people and try to win them back.

Another way to see who has unfollowed your company is to manually check your LinkedIn profile. To do this, click on the “Followers” tab on your company’s profile page. Then, click on the “See all” link next to the “Followers” count. This will open up a list of all the people who are following your company. You can then scroll through the list and look for people who you no longer recognize. These are the people who have unfollowed your company.

Identifying Unfollowers in Real-Time

LinkedIn does not natively offer a feature to notify users of unfollowers in real-time. However, several third-party applications and browser extensions can provide this functionality. These tools typically integrate with LinkedIn’s API to monitor changes in follower counts and notify users of any unfollows.

Utilizing Third-Party Tools:

Numerous third-party services specialize in social media analytics, including LinkedIn. These platforms often provide real-time notifications for unfollows, along with other valuable insights into your company’s LinkedIn performance.

Browser Extensions:

There are various browser extensions available for popular browsers such as Chrome, Firefox, and Safari. These extensions can be installed to monitor LinkedIn activity, including unfollows. They typically provide notifications or display a list of recent unfollowers.

Third-Party Tool	Browser Extension
Social Blade	LinkedIn Unfollow Notify
Hootsuite	Social Insight
Sprout Social	Unfollow Finder

Note: It is important to select a reputable tool or extension and ensure it has positive user reviews and supports LinkedIn integration. Additionally, consider the cost, features, and ease of use when choosing a solution.

Tracking Unfollowers: A Comprehensive Guide

Identifying Unfollowers Using Native LinkedIn Features

LinkedIn offers limited built-in functionality for tracking unfollowers. You can manually check your followers list by clicking on the “Followers” option on your profile. However, this method is time-consuming and impractical for large followings. LinkedIn also provides a notification when someone unfollows you, but these notifications are often delayed or not displayed at all.

Leveraging Third-Party Tools

Several third-party tools are available that provide comprehensive unfollower tracking. These tools typically integrate with LinkedIn and offer the following features:

Feature	Description
Automatic Tracking	Regularly scans your followers list and identifies unfollowers.
Historical Data	Provides data on past unfollows, allowing you to track trends.
Notifications	Sends notifications when someone unfollows you, either in real-time or at customizable intervals.
Analytics	Provides insights into your follower base, including the number of unfollowers, their demographics, and reasons for unfollowing.

Some popular third-party tools for tracking LinkedIn unfollowers include:
– **LinkedIn Unfollower**
– **Follower Insight for LinkedIn**
– **Linked Helper**

These tools vary in pricing and features, so it’s important to choose the one that best meets your needs.

Automating Unfollower Detection with Third-Party Tools

If you’re constantly monitoring your LinkedIn followers, you know that keeping track of unfollowers can be time-consuming. Thankfully, there are a number of third-party tools that can automate this process for you. Here are a few of the most popular options:

**Tool** | **Features** | **Price**
——- | ——– | ——–
**LinkedIn Sales Navigator** | Tracks unfollowers, provides insights into their profiles, and offers advanced search and filtering options | Starts at $65/month
**Unfollowspy** | Tracks unfollowers, allows you to export data, and provides email notifications | Starts at $3/month
**LinkedIn Unfollower Stats** | Tracks unfollowers, provides customizable reports, and offers a free tier | Free for up to 100 followers, paid plans start at $4.99/month

Choosing the right tool for you will depend on your specific needs and budget. If you’re only interested in tracking unfollowers, a free or low-cost tool like LinkedIn Unfollower Stats may be sufficient. However, if you need more advanced features, such as insights into unfollower profiles or email notifications, you may want to consider a paid tool like LinkedIn Sales Navigator or Unfollowspy.

Maximizing LinkedIn Unfollower Data for Strategic Analysis

Tracking Unfollowers Regularly

Establish a system for periodically tracking your LinkedIn unfollowers. This could involve using a social media monitoring tool or manually checking your follower count on a regular basis. By staying on top of who’s unfollowing you, you can identify trends and patterns that may indicate potential issues with your content or outreach strategy.

Analyzing Unfollower Profiles

Get insights into the demographics and interests of your unfollowers by analyzing their LinkedIn profiles. Pay attention to their job titles, industries, and location. This information can help you understand why they might have chosen to unfollow you and provide valuable insights for future content and targeting efforts.

Identifying Reasons for Unfollowing

Survey your unfollowers to gain direct feedback on why they chose to unfollow you. This could involve sending out a personalized message or conducting a formal survey. By understanding their reasons, you can identify areas where you can improve your LinkedIn presence and prevent further unfollows.

Adjusting Content Strategy

Review your recent LinkedIn posts and content to see if it aligns with the interests of your target audience. If you notice a drop in engagement or an increase in unfollows, consider adjusting your content strategy to better meet the needs of your audience. Experiment with different types of content, formats, and topics to find what resonates best.

Optimizing Outreach StrategyAnalyze your LinkedIn outreach to identify if there are any areas where you can improve. Are you sending too many generic messages? Are you targeting the right individuals? By optimizing your outreach strategy, you can increase the likelihood of gaining new followers and reducing the number of unfollows.

Evaluating LinkedIn Presence

Take a step back and evaluate your overall LinkedIn presence. Consider factors such as your profile completeness, the quality of your content, and your engagement levels. Identify areas where you can improve your presence to make it more attractive to potential followers and reduce the likelihood of unfollows.

Monitoring Frequency	Benefits
Monthly	Identify trends and patterns early on
Quarterly	Provide sufficient data for analysis
Annually	See long-term trends and changes

Unfollower Segmentation: Understanding the Why and How

Unfollower segmentation is the process of categorizing unfollowers based on their demographics, behavior, or other relevant factors. By understanding why people unfollow your company’s LinkedIn profile, you can develop targeted strategies to win them back or prevent future unfollows.

Why Segment Unfollowers?

There are several benefits to segmenting unfollowers:

Identify trends: By categorizing unfollowers, you can identify common reasons for unfollowing, such as inactivity, content dissatisfaction, or industry changes.
Tailor outreach: Segmenting unfollowers allows you to tailor your outreach efforts to specific groups. For example, you might send a follow-up request to inactive users or offer exclusive content to dissatisfied customers.
Improve content strategy: Understanding why people unfollow can help you improve your LinkedIn content strategy. For example, if you find that many unfollowers are not interested in promotional content, you might focus on sharing more educational or industry-related posts.

How to Segment Unfollowers

There are several methods for segmenting unfollowers:

Manually review unfollower profiles: This method is time-consuming but provides the most detailed insights into why people unfollow.
Use LinkedIn analytics: LinkedIn provides some basic analytics on unfollowers, such as their industry and job title.
Integrate with third-party tools: There are several third-party tools that can automate the segmentation process and provide additional data on unfollowers.

Detailed Segmentation Categories

Once you have identified the reasons for unfollowing, you can segment unfollowers into the following categories:

Category	Characteristics
Inactive Users	Have not logged into LinkedIn recently
Disinterested Users	Unfollowed after viewing only a few posts
Content-Specific Unfollowers	Unfollowed after engaging with a specific type of content
Industry Changes	Unfollowed due to changes in their industry or job role
Spam or Offensive Content	Unfollowed due to receiving unsolicited messages or inappropriate content
Company-Specific Reasons	Unfollowed due to negative experiences with the company

Ethical Considerations in Unfollower Tracking

Tracking unfollowers can raise ethical concerns. Here are some key considerations:

1. Privacy:

Respecting users’ privacy is paramount. LinkedIn does not provide an official way to track unfollowers, so using third-party tools that violate privacy guidelines is unethical.

2. Transparency:

If you choose to track unfollowers, be transparent about it. Inform users that you may track unfollowing activity and explain your reasons for doing so.

3. Data Accuracy:

Third-party tools may not always provide accurate data. False positives and negatives can lead to incorrect conclusions about unfollowers’ intentions.

4. Data Sensitivity:

Unfollower data can be sensitive, as it may reveal insights into employees’ behavior or changes in company relationships. Handle this information responsibly.

5. Consent:

Obtain consent from users before tracking their unfollowing activity. Explain the purpose of tracking and how you will use the data collected.

6. Data Retention:

Establish a clear policy for data retention. Determine how long you will keep unfollower data and the criteria for its deletion.

7. Nondiscrimination:

Do not use unfollower data to discriminate against users or make unfair assumptions about their motives.

8. Legitimate Business Interest:

Justify tracking unfollowers only if there is a legitimate business reason, such as understanding industry trends or improving marketing strategies.

9. Respect Users’ Boundaries:

Avoid excessive monitoring or attempts to re-engage unfollowers who have clearly expressed their desire to discontinue following.

10. Regular Review:

Regularly review your unfollower tracking practices to ensure they remain ethical and compliant with privacy regulations and user expectations.

How to See Who Unfollowed Your Company LinkedIn Profile

By following these steps, you can check who has unfollowed your company’s LinkedIn profile:

Log in to your LinkedIn account and navigate to your company’s LinkedIn page.
Click on the “Analytics” tab at the top of the page.
Under the “Followers” tab, you will see a list of your company’s followers.
Click on the “See all” link to see a complete list of your company’s followers.
Scroll down the list and find the “Unfollowed” column. This column will show you the list of people who have unfollowed your company’s LinkedIn profile.